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Request for Proposal: Branding

The Stearns County Soil and Water Conservation District (SWCD) is seeking proposals for the development of a logo, branding kit, and a website template to create a modern, unique, and identifiable look for our organization. All final proposals are due to Stearns County SWCD at by 10:00AM on March 11, 2024. Subject line: ‘Proposal for Rebranding Project’. 

The deadline for submitting questions has passed. Please refer to the Question & Answer PDF for all questions and answers received. Any additional information should be included in the RFP submission.

Project Background

The SWCD’s current logo was created in 2010 and consisted of one logo and no established branding kit. Currently, the logo does not have branding standards and has been adapted by numerous surrounding SWCDs. After 13 years of use, the SWCD logo has served its purpose, and it's time for a more modern, fresh, and vibrant logo and identity that aligns with the SWCD mission and establishes the SWCD as a recognizable, trusted source of information to its diverse audiences.


Name: As part of the rebranding process, the Stearns County SWCD has undergone a name evaluation process and will move ahead with ‘Stearns Conservation District’ which will be used with the new logo and website.


Mission: An updated mission statement will also be included in the rebranding material: ‘Support voluntary conservation actions to preserve and enhance Stearns County’s natural resources. 

Audience: The SWCD works with a variety of audiences, which include: agricultural producers, rural residents, private landowners, communities and cities, urban residents, community organizations, elected officials, non-profit, local, state, and federal units of government


Guidelines: This is an open and competitive process for all qualified graphic designers, marketing firms, or similar agencies and individuals. Proposals will be evaluated by the SWCD Board of Supervisors. The SWCD reserves the right to reject any or all proposals or any portion of the proposal. Any applicant may withdraw their proposal at any time prior to the deadline established in this RFP. Those wishing to withdraw a proposal must provide a written authorization and/or acknowledgement that the proposal is being withdrawn prior to the deadline.

Scope of Work

The scope of work will extend from concept to completion and will include:



  • Meet and facilitate on-site discussions in Waite Park, MN with SWCD staff and stakeholders



  • Minimum of five (5) preliminary options and two (2) rounds of edits

  • Full-color, grayscale, outline, and black and white versions of approved logo   


Branding Kit:   

  • One (1) round of revisions based on approved logo

  • Color Palette

  • Fonts

  • Sizing guidelines for logo

  • Other agreed upon kit items


Website Template:

  • Minimum of three (3) preliminary options and two (2) rounds of edits

  • Website template (main page, sub-pages, and content pages) that is cohesive and consistent with the SWCD's branding

  • Utilize a content management service such as WIX

  • No hosting fees: SWCD will host website and pay yearly fees

  • A user-friendly website that improves user experience on both desktop and mobile

  • Accessibility (Section 508 of the Rehabilitation Act of 1973)

The proposal shall include the items listed in Exhibit A of the RFP.


RFP Solicitation Release: February 1, 2024

Questions Due: February 16, 2024, at 10:00AM 

Question Responses Released: February 22, 2024, at 10:00AM

Proposals Due : March 11, 2024, at 10:00AM

Selection: March 19, 2024

Contract Begins: March 25, 2024

Facilitating Branding Discussion: April 2024

Preliminary Logos: May 10, 2024

Final Logo: August 9, 2024

Branding Kit Final: September 1, 2024

Website Template(s) Final: September 1, 2024

Contract Ends: September 30, 2024


The Stearns County Soil & Water Conservation District (SWCD) is an independent, local unit of government established on October 28, 1949. When first established, SWCDs primarily focused on working with agricultural landowners to alter their farming techniques. Today, the SWCD works in both urban and rural settings with landowners and other units of government to carry out programs for the conservation, use, and development of soil, water, and related resources. More recently and increasingly, SWCDs continue to expand their work to not only include private landowners, but also other units of government, and other types of projects, including urban areas.

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